SEO vs PPC, which returns the highest ROI?

For the small business owner, PPC has become a staple advertising method for its ease and perceived ability to drive traffic. But what if I told you that up to 90% of your clicks are actually invalid, perhaps even fraudulent?

Watch this short video to learn about what you may be missing and why SEO can return up to a 10x ROI over PPC.

PPC vs. SEO – Click Fraud is Rampant, Get educated from seorankeragency on Vimeo.

Read more about PPC click fraud and how SEO has become the secret weapon for the small business owner as they compete against larger and better-funded national rivals.

Video: Growth Hacking – Kauffman Founders School

Anita Newton thinks it is time for small business owners and startup founders to start thinking like data scientists as we move from execution to optimization in the marketing journey. This short video provides an excellent look into growth hacking and how to turn your business into a new customer acquisition machine.

If you are wondering what growth hacking is and how to run experiments to improve customer acquisition and engagement, you’ll find this video useful.

Visit the Kauffman Founders School website for more information

Video: Why small business websites must be mobile optimized

Google recently made an announcement that every small business owner should pay attention to, and that is, shortly they will be dividing their nearly infinite database into separate mobile and desktop versions.

As a result, it’s thought that there will be winners and losers, as counter-intuitively those publishers with mobile sites and stripped-down content will have less for Google’s search bot’s to hit.

Where this could be problematic for those web publishers who are currently serving reduced information to optimize the mobile experience, is that the mobile index will be the preferred index unlike today where the desktop leads. This may lead to lower rankings in search on mobile devices, but now even desktops could be affected.

>>> The difference between mobile optimized and responsive, learn more from the SEO Experts at SEM Rush.

As a result of this index split publishers will have no choice but to offer richer, higher quality pages on mobile, as Google prioritizes their mobile index over the desktop.

According to Google’s webmaster trend analyst, Gary Illyestold Search Engine Land that this could happen in the next few months.

Read more at Business Insider.

One Mesa SEO agency who is working closely with local businesses to ensure they don’t get lost in the mobile shuffle is SEO Ranker Agency. Watch their short video below for an introduction.