As a small business owner, you cannot afford to ignore the power of video in your marketing efforts. One company, Beamr, is leading the implementation of the newest video codec standard, HEVC, which has been popularized by Apple’s addition of it to the new iPhone and Mac product lines. HEVC enables the same quality that you receive today, but without crushing your data plan.

Beamr Vice President Marketing, Mark Donnigan, recently spoke with RapidTV News at IBC 2017, about the opportunity that HEVC gives video distributors to become even more competitive by offering their consumers the full experience their devices are capable of delivering.

Here is the video from that interview with Mark Donnigan:

Click for more information on Beamr.