HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL COURSES.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost every other famous Internet entrepreneurs make their money — well, the answer is easy. Though without exception they have multiple streams of revenue coming from various partnerships and business ventures, the one thing that is universal to all of their revenue models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
As the cost of formal education has become unaffordable for many, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional university programs compared with more practical and inexpensive online choices.
You are probably thinking, “What is an alternative to a college program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how you can get a piece of the online course market which is poised to exceed $240 Billion by 2021.
Who will those billions flow to and how will you get your piece?
Answer: A big part of the earnings goes directly to the individuals who create the educational material around their unique and specialexpertise in topics that interest them.
A lot of people have knowledge in subjects that may be shared with others who are interested in the same areas of study. You may not know, the very definition of an expert is not a genius as some assume, instead, it’s a person who has a higher level of understanding than the average student who is interested in the same topic. This fact is how normal people are making money with digital courses. The magic to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer searching for training on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) became aware that there was a lack of quality instructional materials on the topic. Frustrated by this, Chris felt if he would pay for a program, others would too, and thus he created his first course called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a series of over the shoulder videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first course was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars combined
What’s incredible about this story is that Chris would not have been thought to be a Facebook advertising guru at the time of his course release.
But what he did have, which made it possible for him to publish a program and have people buy it, all while not being a real expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of setting up an account, writing copy, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to become an expert percentage were interested so that the course began to draw in sales from complete strangers.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know Rob, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the prettiest red roses in the harshest of climates. And you may be asking yourself, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there will always be a set of people who share your passion but have not grown at the same level in their knowledge. For this reason, online course creation is perhaps the best way to quickly scaling a business outside of winning the lottery.
This brings us to an intriguing point regarding niche knowledge, and that is the person who holds the information is so familiar with it that they cannot see how special the information they possess is.
What Special Topic Could You Teach?
Online courses cover a wide variety of topics. Begin by taking inventory of your own skills and experiences, particularly if you’ve gotten rid of some challenges or battles in the past. Odds are, others are fighting with challenges and could gain from your proficiency.
Test your concept and do not be fearful to fail.
After checking out some of these insane success stories, one student wanted to try her hand at developing a course and being especially motivated she got started after just a few weeks of training, this is her story.
The very first course that she developed was constructed on the topic of hiring virtual assistants in a SEO company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching a little success with an e-book launch, a great deal of peers emailed asking for advice on their upcoming book launches.
It was a non-technical topic, however one that remained in high demand. Of interest, launching books is very well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next question is where to host it. How will consumers discover it?
John and Eliot hosted their iOS shows courses on their own site, implying they had to configure the video hosting, payment processing and basic technical structure. They’re programmers, though, so it wasn’t a problem.
Rob chose to host his course on Udemy, among the biggest markets for offering online courses with more than 5 million signed up students. Udemy makes it very easy for trainers to obtain started, and they handle all the payment processing and video hosting.
But, profits share is where it gets challenging, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to make a profit, however they likewise count on exceptional instructors like Rob to build courses for their website.
The current royalty structure is established so if Udemy provides the trainee to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the income– up to 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest error people make when producing an online course is having a “construct it and they will come” mentality.
Whether you host the course yourself, or publish it to an online learning platform like the Tecademics Marketplace, you’re still going to be accountable for sustaining the preliminary traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had big email lists of potential clients who were interested in their niche that they could connect with. That means if you’re thinking about introducing a course this year, you have to begin thinking now about how you’re going to let people understand about it.
How To Drive Buyers To Your Course.
One tactic that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with sizable e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about what skills you have which you could teach in this quickly growing Internet based training.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to earn money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!