HOW TO EARN MONEY BY CREATING AND SELLING DIGITAL TRAINING PROGRAMS.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly every other big time Internet entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple streams of revenue coming in from various business ventures and partnerships, the one universal thread to all of their revenue models is something called digital publishing.
Watch Chris Record introduce the Digital Publishers Academy.
As the cost of university programs has risen to unaffordable levels, and with the average student forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional university programs compared with more useful and inexpensive online options.
You are probably thinking, “What’s the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s examine how anyone can get a piece of the online course market which is poised to surpass $240 billion in the next 5 years.
Who will those billions flow to and how will you capture your piece?
Answer: A big portion of the windfall goes directly to the people who create the educational material around their unique and specialproficiency in subjects that interest them.
Many people have knowledge in areas of interest that may be shared with others who are interested in the same things. You may not know, the literal definition of a guru is not a genius as some assume, instead, it’s a person with more understanding than the typical learner who is interested in the same topic. This is how normal people are making money with digital courses. The secret to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out training on how to run Facebook ads, Chris Record (Co-founder Tecademics) became aware that there was a need for quality training materials on the subject. Frustrated by this, Chris knew that if he would purchase a program, others would too, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a set of over the shoulder videos that walked students through a step by step process of setting up a successful Facebook advertising campaign.
This first course was so successful that later Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars in total revenue
Amazingly, Chris would not have been considered a Facebook advertising guru at the time that he published his program.
But what he did have, which made it possible for him to publish a program and have people buy it, all while not being a real expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked those who bought his program through the entire process of establishing an account, writing content, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to adequately large percentage were interested so that the course began to bring in sales from people outside of his mailing list.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the biggest red roses in any climate. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there is a set of people who share your interest level but have not grown at the same level in their understanding. For this reason, digital publishing is probably the best method for quickly scaling a business online.
This brings us to one of the most interesting aspects regarding niche knowledge, and that is the person who holds the knowledge is so familiar with it that they cannot see how unique the information in their head is.
What Special Topic Could You Train On?
Online training programs cover a variety of subjects. Naturally, courses with well-defined outcomes that might assist the course taker to earn more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to be the most popular. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Test your concept and don’t be afraid to fail.
After hearing about some of these insane success stories, one student wanted to attempt her hand at producing a course and being highly motivated she got started after only a few weeks of training, this is her story.
Her first course that she developed was developed on the topic of using virtual assistants in a small business, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving a little success with an e-book launch, a great deal of peers emailed asking for advice on their upcoming book launches.
It was a non-technical subject, but one that was in high need. And interestingly enough, launching books is discussed at length and is well covered online. With just a little time on Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has propelled him to making more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next question is where to host it. How will customers learn about it?
John and Eliot hosted their iOS shows courses on their own website, implying they needed to set up the video hosting, payment processing and general technical structure. They’re developers, however, so it wasn’t an issue.
Rob decided to host his course on Udemy, one of the largest markets for offering online courses with more than 5 million registered trainees. Udemy makes it very simple for trainers to obtain begun, and they manage all the payment processing and video hosting.
But, revenue share is where it gets challenging, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they also rely on exceptional instructors like Rob to build courses for their site.
The present royalty structure is established so if Udemy provides the student to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the earnings– approximately 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest mistake individuals make when creating an online course is having a “build it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you’re still going to be responsible for sustaining the initial traction and registrations.
In the seven figure success stories above, there is a unified theme and that is, they had large e-mail lists of possible clients who were interested in their niche that they could reach out to. That means if you’re thinking of introducing a course this year, you need to begin believing now about how you’re going to let people understand about it.
How To Drive Traffic To Your Course.
One strategy that is working right now extremely well is to recruit high-profile affiliate partners. These should be groups with substantial e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what skills you have which you could teach in this quickly growing online education.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!