HOW TO MAKE MONEY BY CREATING AND PROMOTING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much every other big time Internet entrepreneurs make their money — well, the answer is easy. Even though they all have multiple streams of revenue from various partnerships and joint ventures, the one thing that is universal to all of their business models is something called digital publishing.
Watch the video Chris Record introduce the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with the average student forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional university programs versus more useful and cost effective online options.
You may be thinking, “What is the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s take a look at how you can capture a piece of the online course market which is poised to go beyond $240 billion in the next 5 years.
Who will those billions flow to and how can you capture your piece?
Answer: A big portion of the windfall goes directly to the individuals who produce the educational material around their unique and specialcompetence in subjects that interest them.
Everyone has an interest that drives them. Amazingly, the actual definition of an expert is not a genius as some think, but rather a person who has more knowledge than the average student who is interested in the same topic. This fact is how everyday people are cashing in on digital courses. The magic to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out training on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) discovered that there was a lack of quality training materials on the topic. Frustrated by this, Chris knew that if he would purchase a program, so would many others, and thus he built his first training program called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first course was so successful that later Dark Post Profit training programs, versions 2 and 3, went on to generate $10 million dollars all total
What’s amazing about this story is that Chris would not have been considered a Facebook advertising guru at the time of his course release.
But what he did have, which is the reason he was able to publish a program and have people pay him for it, all while not being an expert on the subject, was a little more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked those who bought his program through the entire process of setting up an account, creating copy, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to adequately big number were interested so that the course began to attract sales from people outside of his mailing list.
As an “aside”, one of the main promotion ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the biggest red roses in the harshest of climates. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there will always be a set of people who share your interest level but have not grown at the same level in their knowledge. And this is why, digital publishing is likely the best method for building wealth outside of winning the lottery.
This brings us to one of the most interesting aspects regarding niche knowledge, and that is the person who holds the knowledge is so familiar with it that they do not see how unique and special the information they possess is.
What Special Subject Could You Train On?
Online training programs cover a wide range of topics. Start by taking stock of your very own skills and experiences, especially if you’ve overcome some obstacles or battles in the past. Chances are, others are struggling with challenges and could gain from your expertise.
Try out concept and do not be fearful to fail.
After checking out some of these crazy success stories, one student wanted to attempt her hand at creating a course and being highly motivated she jumped in after only a few weeks of training, this is her story.
The very first course that she developed was built on the topic of hiring virtual assistants in a small business, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with a Kindle book launch, a lot of peers emailed asking for suggestions on their approaching book launches.
It was a non-technical subject, but one that was in high demand. Of interest, launching books is very well covered online. With just a little time on Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a topic for your course, the next question is where to host it. How will clients discover it?
John and Eliot hosted their iOS programs courses on their own site, meaning they had to set up the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t an issue.
Rob chose to host his course on Udemy, among the biggest marketplaces for selling online courses with more than 5 million signed up trainees. Udemy makes it really easy for trainers to get started, and they deal with all the payment processing and video hosting.
But, earnings share is where it gets challenging, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy needs to make a profit, but they also rely on outstanding trainers like Rob to develop courses for their site.
The current royalty structure is set up so if Udemy delivers the trainee to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the earnings– approximately 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the greatest mistake people make when creating an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you will be accountable for sustaining the preliminary traction and registrations.
In the seven figure success stories above, there is a unified theme and that is, they had large email lists of prospective clients who were interested in their niche that they could connect with. That indicates if you’re thinking of introducing a course this year, you have to start thinking now about how you’re going to let people understand about it.
How To Drive Buyers To Your Course.
One tactic that is working right now extremely well is to recruit high-profile affiliate partners. These should be individuals with large e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder exactly what abilities you have which you could teach in this rapidly expanding Internet based training.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!