HOW TO MAKE MONEY BY PRODUCING AND SELLING DIGITAL COURSES.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much all other successful online entrepreneurs make their money — well, the answer is simple. Even though they all have multiple revenue streams coming from various business ventures and partnerships, the one thing that is universal to all of their revenue models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
As the cost of college studies has risen to unaffordable levels, and with the average student forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of traditional college versus more practical and cost effective online options.
You are probably thinking, “What’s the alternative to a university program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s examine how anyone can get a piece of the online course industry which is poised to surpass $240 billion in the next five years.
Who will those billions go to and how can you capture your share?
Answer: A big portion of the earnings goes directly to the trainers who create the educational content around their unique and specialknowledge in subjects that interest them.
Many people have knowledge in subjects that can be shared with others who are interested in the same things. You may not know, the very definition of an expert is not a genius as some think, instead, it’s a person with more understanding than the average learner who is interested in the same topic. This is how everyday people are cashing in on digital courses. The secret to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out information on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a need for quality instructional materials on the subject. Frustrated by this, Chris felt if he would purchase a program, so would many others, and thus he created his first course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder tutorial videos that walked course attendees through a step by step process of setting up a successful Facebook advertising campaign.
This first course was so successful that subsequent Dark Post Profit training courses, versions 2 and 3, went on to generate $10 million dollars in total revenue
Amazingly, Chris would not have been thought to be a Facebook advertising guru at the time of his training programs creation.
But what he did possess, which made it possible for him to publish a program and have people buy it, all while not being an expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked course attendees through the entire process of setting up an account, writing content, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to adequately big percentage were interested so that the course started to attract sales from people outside of his mailing list.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information that is waiting to be shared with those who can appreciate it. With the Internet, the ease of publishing using free or very low cost tools, allows virtually everyone to create content that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their understanding. And this is why, digital publishing is perhaps the best way to building wealth outside of winning the lottery.
This brings us to an intriguing point regarding niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how unique the information in their head is.
What Special Topic Will You Train On?
Online training programs cover a wide variety of subjects. Start by taking inventory of your own abilities and experiences, especially if you have actually gotten rid of some difficulties or struggles in the past. Chances are, others are dealing with the exact same challenges and could learn from your knowledge.
Test your idea and do not be fearful to fail.
After hearing about some of these insane success stories, one student wanted to try her hand at developing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
The very first course that she developed was constructed on the topic of employing virtual assistants in a SEO company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
But, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching some success with an e-book launch, a great deal of peers emailed requesting for recommendations on their approaching book launches.
It was a non-technical subject, but one that remained in high need. Of interest, launching books is very well covered online. With just a little time spent researching Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a subject for your course, the next question is where to host it. How will clients find out about it?
John and Eliot hosted their iOS programming courses by themselves site, suggesting they needed to configure the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t a problem.
Rob decided to host his course on Udemy, among the biggest marketplaces for selling online courses with more than 5 million registered trainees. Udemy makes it really easy for instructors to obtain started, and they deal with all the payment processing and video hosting.
But, revenue share is where it gets difficult, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to earn a profit, however they also count on exceptional trainers like Rob to build courses for their site.
The current royalty structure is set up so if Udemy provides the student to your course through their own natural discovery or through a promotion they run, they’re going to keep the bulk of the income– as much as 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the greatest mistake people make when creating an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform such as the Tecademics Marketplace, you will be accountable for fueling the initial traction and enrollments.
In the seven figure success stories above, there is a unified theme and that is, they had large email lists of potential clients who were interested in their niche that they could reach out to. That indicates if you’re considering launching a course this year, you need to begin thinking now about how you’re going to let individuals know about it.
How To Drive Buyers To Your Course.
One method that is working right now extremely well is to recruit prominent affiliate partners. These should be people with large e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to consider exactly what skills you have which you could teach in this quickly growing Internet based action movies.
Then think about, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method you select to earn money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!