HOW TO EARN MONEY BY CREATING AND PROMOTING DIGITAL TRAINING PROGRAMS.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost all other well known online entrepreneurs make their money — well, the answer is easy. Though without exception they have multiple streams of revenue coming from various partnerships and business ventures, the one thing that is universal to all of their revenue models is something called digital publishing.
See Chris Record talk about the Digital Publishers Academy.
As the cost of education has become unaffordable for many, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of standard college against more practical and economical online alternatives.
You must be thinking, “What’s an alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s examine how anyone can capture a piece of the online course market which is poised to surpass $240 Billion by 2021.
Who will those billions flow to and how can you capture your share?
Answer: A big part of the windfall goes directly to the trainers who produce the instructional content around their unique and specialproficiency in topics that intrigue them.
We all have interests that drive us. Amazingly, the actual definition of an expert is not a genius as some assume, but rather a person who has a higher level of understanding than the average learner who is interested in the same topic. This is how normal people are cashing in on digital courses. The secret to making money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out training on how to launch Facebook ads, Chris Record (Co-founder Tecademics) became aware that there was a need for quality training materials on the topic. Frustrated by this, Chris felt if he would pay for a program, so would many others, and thus he created his first course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder videos that walked students through a simple process of setting up a successful Facebook advertising campaign.
This first course was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars combined
Amazingly, Chris would not have been thought to be a Facebook advertising expert at the time of his training programs release.
But what he did have, which is the reason he could publish a program and have people pay him for it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of establishing an account, creating content, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large percentage were interested so that the course began to draw in sales from strangers.
As an “aside”, one of the main launch principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information just waiting to be shared with the world. Leveraging the Internet, the ease of publishing using free or very low cost tools, allows literally everyone to assemble their content into a form that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there will always be a set of people who share your interest level but have not grown at the same level in their knowledge. For this reason, digital publishing is probably the best way to making money online.
This brings us to an interesting point about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they do not see how unique and special the information in their head is.
What Special Topic Could You Train On?
Online training programs cover a wide variety of subjects. Naturally, courses with distinct outcomes that may help the student make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, tend to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out idea and don’t be afraid to fail.
After hearing about some of these crazy success stories, one student wanted to attempt her hand at developing a course and being especially motivated she got started after only a few weeks of training, this is her story.
The very first course that she developed was constructed on the topic of employing virtual assistants in a digital marketing agency, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with a Kindle book launch, a great deal of peers emailed requesting for guidance on their upcoming book launches.
It was a non-technical topic, however one that was in high need. Of interest, launching books is discussed at length and is well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has propelled him to making more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a subject for your course, the next concern is where to host it. How will consumers discover it?
John and Eliot hosted their iOS shows courses by themselves website, implying they had to configure the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t a problem.
Rob decided to host his course on Udemy, among the biggest markets for offering online courses with more than 5 million registered students. Udemy makes it extremely simple for trainers to obtain begun, and they deal with all the payment processing and video hosting.
But, income share is where it gets tricky, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, however they also count on exceptional trainers like Rob to construct courses for their website.
The present royalty structure is established so if Udemy delivers the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the profits– as much as 75% in some cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the biggest error people make when developing an online course is having a “construct it and they will come” mentality.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you will be responsible for fueling the preliminary traction and enrollments.
In the 7 figure success stories above, there is a unified theme and that is, they had large e-mail lists of possible clients who were interested in their niche that they could connect with. That indicates if you’re thinking about launching a course this year, you have to start thinking now about how you’re going to let individuals understand about it.
How To Drive Buyers To Your Course.
One strategy that is working right now extremely well is to recruit high-profile affiliate partners. These should be individuals with sizable e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder what skills you have which you could teach in this quickly expanding online education.
Then think about, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!