HOW TO EARN MONEY BY CREATING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much all other famous Internet entrepreneurs make their money — well, the answer is simple. Even though they all have multiple revenue streams from various business ventures and partnerships, the one universal theme to all of their business models is something called digital publishing.
Watch Chris Record introduce the Digital Publishers Academy.
As the cost of formal education has become unaffordable for many, and with many graduates forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional university programs versus more useful and budget friendly online choices.
You are probably thinking, “What’s the alternative to a university program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s see how anyone can capture a piece of the online course industry which is poised to go beyond $240 Billion in the next five years.
Who will those billions go to and how will you capture your share?
Answer: A large portion of the windfall goes directly to the trainers who develop the educational material around their unique and specialcompetence in topics that interest them.
A lot of people have knowledge in areas of interest that can be shared with others who are interested in the same things. Amazingly, the literal definition of a guru is not a genius as some think, instead, it’s a person with a higher level of understanding than the typical learner who is interested in the same topic. This is how everyday people are making money with digital courses. The secret to creating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer looking for training on how to run Facebook ads, Chris Record (Co-founder Tecademics) discovered that there was a lack of quality instructional materials on the subject. Frustrated by this, Chris felt if he would buy a program, others would too, and thus he created his first course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a series of over the shoulder tutorial videos that walked students through a simple process of setting up a successful Facebook advertising campaign.
This initial program was so successful that subsequent Dark Post Profit training courses, versions 2 and 3, went on to generate $10 million dollars in total revenue
Amazingly, Chris would not have been thought to be a Facebook advertising expert at the time that he published his program.
But what he did possess, which made it possible for him to publish a course and have people pay him for it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked his students through the entire process of setting up an account, creating content, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert percentage were interested so that the course started to draw in sales from complete strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of unique experiences and information just waiting to be shared with those who can appreciate it. With the Internet, the ease of publishing with free or very low cost tools, enables virtually everyone to create content that will be considered professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there is a set of people who share your interest level but have not grown at the same level in their understanding. For this reason, online course creation is likely the best method for quickly scaling a business online.
Which brings us to an interesting point about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they fail to see how unique the information in their head is.
What Special Topic Will You Teach?
Online training programs cover a wide array of topics. Courses with distinct results that may help the student make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Test your idea and don’t be fearful to fail.
After checking out some of these crazy success stories, one student wished to try her hand at producing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
The first course that she developed was built on the topic of employing virtual assistants in a small company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving some success with a Kindle book launch, a great deal of peers emailed asking for advice on their approaching book launches.
It was a non-technical topic, but one that remained in high demand. Of interest, launching books is a subject that is very well covered online. With just a little time on Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, Alex has a loyal following who has propelled him to making more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a subject for your course, the next concern is where to host it. How will consumers discover it?
John and Eliot hosted their iOS programming courses on their own website, suggesting they had to configure the video hosting, payment processing and general technical structure. They’re developers, however, so it wasn’t an issue.
Rob chose to host his course on Udemy, one of the largest marketplaces for selling online courses with more than 5 million signed up trainees. Udemy makes it very simple for instructors to get started, and they manage all the payment processing and video hosting.
But, profits share is where it gets tricky, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they also count on excellent trainers like Rob to build courses for their website.
The existing royalty structure is established so if Udemy delivers the student to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the revenue– approximately 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the biggest error individuals make when producing an online course is having a “build it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you’re still going to be accountable for fueling the preliminary traction and registrations.
In the seven figure success stories above, there is a unified theme and that is, they had large email lists of prospective customers who were interested in their niche that they could connect with. That suggests if you’re considering releasing a course this year, you need to start believing now about how you’re going to let people understand about it.
How To Drive Buyers To Your Course.
One method that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with substantial e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what abilities you have which you could teach in this rapidly growing online training.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method you select to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!