HOW TO MAKE MONEY BY CREATING AND PROMOTING DIGITAL TRAINING PROGRAMS.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other big time internet entrepreneurs make their money — well, the answer is easy. Even though they all have multiple revenue streams from various partnerships and joint ventures, the one universal theme to all of their revenue models is something called digital publishing.
Watch Chris Record talk about the Digital Publishers Academy.
As the cost of education has risen to unaffordable levels, and with the average student forced to assume thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional university programs compared with more practical and inexpensive online choices.
You are probably thinking, “What is the alternative to a university program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how you can capture a piece of the online course industry which is poised to surpass $240 Billion by 2021.
Who will those billions flow to and how can you get your piece?
Answer: A large part of the windfall goes directly to the people who create the academic content around their unique and specialexpertise in subjects that interest them.
Everyone has an interest that drives them. In fact, the very definition of an expert is not a genius as some think, instead, it’s a person who has more understanding than the typical learner who is interested in the same topic. This is how normal people are cashing in on digital courses. The magic to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer looking for information on how to run Facebook ads, Chris Record (Co-founder Tecademics) found that there was a need for quality instructional materials on the topic. Frustrated by this, Chris felt if he would buy a program, so would many others, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a set of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first program was so successful that later Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars in total revenue
Amazingly, Chris would not have been thought to be a Facebook advertising guru at the time of his training programs release.
But what Chris did have, which is the reason he could publish a program and have people buy it, all while not being a real expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked his students through the entire process of establishing an account, writing content, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to become an expert percentage were interested so that the course began to bring in sales from strangers.
As an “aside”, one of the main launch principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the prettiest red roses in the harshest of environments. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. And this is why, digital publishing is likely the best method for quickly scaling a business online.
Which brings us to an interesting point about niche knowledge, and that is the person who holds the information is so familiar with it that they fail to see how special the information in their head is.
What Unique Subject Will You Train On?
Online courses cover a wide range of topics. Start by taking stock of your very own skills and experiences, particularly if you’ve overcome some difficulties or battles in the past. Odds are, others are dealing with the very same challenges and could gain from your know-how.
Try out idea and don’t be fearful to fail.
After checking out some of these insane success stories, one student wished to try her hand at developing a course and being highly motivated she jumped in after just a few weeks of training, this is her story.
Her first course that she developed was developed on the topic of employing virtual assistants in a small business, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving some success with a Kindle book launch, a great deal of peers emailed asking for recommendations on their upcoming book launches.
It was a non-technical topic, however one that remained in high demand. Of interest, launching books is a subject that is very well covered online. With just a little time on Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a topic for your course, the next concern is where to host it. How will clients learn about it?
John and Eliot hosted their iOS shows courses by themselves website, implying they needed to configure the video hosting, payment processing and basic technical structure. They’re programmers, though, so it wasn’t an issue.
Rob decided to host his course on Udemy, one of the largest markets for offering online courses with more than 5 million registered students. Udemy makes it really simple for instructors to obtain started, and they deal with all the payment processing and video hosting.
But, profits share is where it gets tricky, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to earn a profit, but they likewise depend on excellent instructors like Rob to develop courses for their site.
The current royalty structure is set up so if Udemy delivers the trainee to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the revenue– as much as 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the greatest error individuals make when developing an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you’re still going to be responsible for fueling the initial traction and registrations.
In the seven figure success stories above, there is a unified theme and that is, they had big e-mail lists of potential customers who were interested in their niche that they could connect with. That implies if you’re considering launching a course this year, you need to start thinking now about how you’re going to let people know about it.
How To Drive Traffic To Your Course.
One technique that is working right now extremely well is to recruit high-profile affiliate partners. These should be groups with sizable e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder what abilities you have which you could teach in this quickly growing Internet based education.
Then think about, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!