HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL TRAINING PROGRAMS.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost all other successful internet entrepreneurs make their money — well, the answer is easy. Though without exception they have multiple revenue streams coming from various partnerships and business ventures, the one universal thread to all of their business models is something called digital publishing.
Watch Chris Record introduce the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with many graduates forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional higher education compared with more practical and economical online options.
You may be thinking, “What is the alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s take a look at how anyone can get a piece of the online training industry which is poised to surpass $240 Billion by 2021.
Who will those billions go to and how will you capture your share?
Answer: A large part of the windfall goes directly to the people who create the instructional content around their unique and specialexpertise in topics that intrigue them.
A lot of people have knowledge in areas of interest that can be shared with others who are interested in the same areas of study. Amazingly, the actual definition of a guru is not a genius as some think, but rather a person who has more knowledge than the typical learner who is interested in the same topic. This is how normal people are making money with digital courses. The magic to making money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out information on how to launch Facebook ads, Chris Record (Co-founder Tecademics) found that there was a lack of quality instructional materials on the topic. Frustrated by this, Chris felt if he would buy a program, so would many others, and thus he built his first training program called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a series of over the shoulder tutorial videos that walked students through the process of setting up a successful Facebook advertising campaign.
This initial program was so successful that later Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars in total revenue
Amazingly, Chris would not have been thought to be a Facebook advertising guru at the time that he published his program.
But what he did have, which is the reason he was able to publish a program and have people pay him for it, all while not being an expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked those who bought his course through the entire process of setting up an account, creating copy, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large number were interested so that the course began to bring in sales from strangers.
As an “aside”, one of the main promotion principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know Rob, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information just waiting to be shared with those who can appreciate it. Leveraging the Internet, the ease of publishing using free or very low cost tools, enables literally everyone to create content that will be considered professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their understanding. For this reason, online course creation is likely the best method for quickly building a business online.
This brings us to an intriguing point about niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how unique and special the information in their head is.
What Special Topic Will You Train On?
Online courses cover a variety of topics. Courses with distinct results that may help the course taker to make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, tend to perform the best. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out idea and do not be fearful to fail.
After checking out some of these insane success stories, one student wanted to try her hand at creating a course and being especially motivated she got started after just a few weeks of training, this is her story.
Her very first course that she developed was constructed on the topic of using virtual assistants in a small business, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
But, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with a Kindle book launch, a great deal of peers emailed requesting for advice on their approaching book launches.
It was a non-technical topic, however one that was in high need. And interestingly enough, launching books is discussed at length and is well covered online. With just a little time on Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, Alex has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a subject for your course, the next concern is where to host it. How will customers discover it?
John and Eliot hosted their iOS programs courses on their own website, suggesting they needed to configure the video hosting, payment processing and general technical structure. They’re developers, though, so it wasn’t a concern.
Rob decided to host his course on Udemy, one of the largest marketplaces for offering online courses with more than 5 million registered trainees. Udemy makes it really easy for instructors to get started, and they manage all the payment processing and video hosting.
But, earnings share is where it gets challenging, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they likewise depend on outstanding trainers like Rob to build courses for their website.
The existing royalty structure is established so if Udemy delivers the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the earnings– as much as 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the most significant mistake people make when developing an online course is having a “develop it and they will come” mentality.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you’re still going to be accountable for fueling the preliminary traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had big email lists of potential customers who were interested in their niche that they could connect with. That suggests if you’re thinking of releasing a course this year, you need to begin thinking now about how you’re going to let individuals understand about it.
How To Drive Traffic To Your Course.
One technique that is working right now extremely well is to recruit prominent affiliate partners. These should be people with large e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to consider exactly what skills you have which you could teach in this quickly expanding Internet based education.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method you select to earn money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!