Video: Growth Hacking – Kauffman Founders School

Anita Newton thinks it is time for small business owners and startup founders to start thinking like data scientists as we move from execution to optimization in the marketing journey. This short video provides an excellent look into growth hacking and how to turn your business into a new customer acquisition machine.

If you are wondering what growth hacking is and how to┬árun experiments to improve customer acquisition and engagement, you’ll find this video useful.

Visit the Kauffman Founders School website for more information http://www.entrepreneurship.org/Founders-School/